Campaigns — Overview
The four different ways to offer your customers discounts and rewards and guide them to the right product are gathered here: automatic discounts,…
Where to find: Left menu → Campaigns Who it's for: Anyone setting up discounts, promotions, and customer-attraction tools In short: The four different ways to offer your customers discounts and rewards and guide them to the right product are gathered here: automatic discounts, discount codes, the spin-the-wheel game and the product wizard.
There are four tools in the Campaigns section
| Tool | What does it do? | What does the customer do? |
|---|---|---|
| Automation | Applies a discount automatically when the conditions you set are met. | Nothing — the discount is applied on its own. |
| Discount Code | You create coupon codes that the customer enters at the cart. | Types the code at the cart (e.g. "WELCOME10"). |
| Spin the Wheel | Shows a wheel of fortune pop-up on your site; gives a reward in exchange for an email. | Enters their email, spins the wheel, and wins a reward. |
| Product Wizard | Asks the customer a few questions and recommends products based on the answers. | Answers the questions and sees the products recommended for them. |
Which one should you use, and when?
1. Automation — "Set the rule, leave the rest to the system"
For condition-based, code-free automatic discounts. The customer doesn't enter a code; if they meet the requirement, the discount is applied automatically.
- Example: "Automatic 10% discount on orders over 500₺", "Buy 3 pay 2", "Free shipping on the first order".
- Details: Automation List (Discount Automations) and Creating an Automation (Conditions + Action + Limits)
2. Discount Code — "Shareable coupon"
These are coupon codes the customer enters manually. You share them on social media or by email; only those who know the code can use it.
- Example: "WELCOME10", "SUMMER2026". A "20% off with code DISCOUNT20" announcement on Instagram.
- Details: Discount Codes (Coupons)
3. Spin the Wheel — "Collect emails through gamification"
Shows visitors a fun wheel of fortune. The customer enters their email, spins the wheel, and wins a discount/reward. This both grows your email list and encourages sales.
- Example: A "Spin the Lucky Wheel!" pop-up for site visitors; slices for 20% off, free shipping, gift products.
- Details: Spin the Wheel — Overview and List, Creating a Spin the Wheel (Slices, Visibility, Rules), Spin the Wheel Statistics
4. Product Wizard — "Ask, then recommend the right product"
Asks an undecided customer a few questions like a shop assistant would ("Who is it for?", "What's your budget?") and recommends products from your catalogue based on the answers. It opens from a floating button, a page block or a link; the result can offer WhatsApp advice and a discount code. Orders and revenue from the wizard are reported separately.
- Example: "Scent Compass": a 6-question quiz whose result shows a featured perfume with an "89% match" strip.
- Details: Product Wizard — Overview and Creating a Wizard and the following pages
Automation or Discount Code? (the most commonly confused)
| Automation | Discount Code | |
|---|---|---|
| Is a code required? | No, automatic | Yes, the customer types it |
| When is it applied? | On its own when the requirement is met | When the customer enters the code |
| Purpose of use | General rules (for everyone) | Targeted/shared campaigns |
You can also use the two together; there is a "Can be used together with a discount code" option in the automation settings.
Legal note for spin the wheel (KVKK)
Because spin the wheel collects emails, having a KVKK Disclosure Text (privacy/disclosure agreement) is a legal requirement. If this text is missing, you will see a warning on the campaign screen and be asked to create the text.
Documents in this folder
| File | Content |
|---|---|
| Automation List (Discount Automations) | Automation list: columns, status, logs |
| Creating an Automation (Conditions + Action + Limits) | Creating an automation: conditions + action + limits |
| Discount Codes (Coupons) | Discount codes: list, creation, statistics |
| Spin the Wheel — Overview and List | Spin the wheel: concept + list |
| Creating a Spin the Wheel (Slices, Visibility, Rules) | Creating a wheel: slices, visibility, rules |
| Spin the Wheel Statistics | Wheel statistics |
| Spin Wheel Presets | Spin wheel presets: 4 ready wheels, one-click draft |
| Product Wizard — Overview and Creating a Wizard | Product wizard: concept, three entry points, templates, list, plan limit |
| Product Wizard — Builder (Steps, Rules, Result) | Builder: step types, branching and rules, scores, variables, result screen, video, contact and consent |
| Product Wizard — Flow Map and AI Draft | Flow map and AI draft |
| Product Wizard — Placement (Floating Button, Page Block, Link) | Placement: floating button, visibility rules, page block, link |
| Product Wizard — Analytics and Responses | Analytics, order attribution, responses and CSV |
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Transfer and Backup
It backs up all your gallery files as a single ZIP and emails you the download link. On the same screen you can see the history of gallery file activity.
Automation List (Discount Automations)
The screen that lists the automatic discount rules you've set up. From here you turn them on and off, edit, delete, and view trigger records.