Email Block Settings (All Blocks + General Settings)

Explains which settings each block type you add has, and the general settings applied to the whole email.

Where to find: Email editor → right panel (Block Settings / General Settings) Who it's for: Anyone who wants to fine-tune every piece in the email In short: Explains which settings each block type you add has, and the general settings applied to the whole email.

Common settings in most blocks

Except for Divider and Spacer, most blocks have these common settings:

Setting	What does it do?
Top Padding	The inner spacing above the block (0–64px).
Bottom Padding	The inner spacing below the block (0–64px).
Background Color	The background color of the block.

Block types and their settings

Heading

Large, eye-catching heading text.

Text (variables can be added), Heading Level (H1–H4), Font Size (18–48px), Alignment (left/center/right), Color, Heading Link (the address to go to when clicked).

Text

Normal paragraph text.

Text (variables can be added), Font Size, Line Height, Bold / Italic / Underline, Alignment, Color.

Image

Photo or banner.

Image (select from gallery), Alt Text (the text shown if the image doesn't load + accessibility), Image Link (the address to go to when clicked), Width (25/50/75/100%), Alignment.

Button

Clickable action button.

Text (e.g. "Start Shopping"), URL (the address to go to), Background Color, Text Color, Corner Radius, Alignment, Full Width (toggle).

Divider

A horizontal line that separates two sections.

Color, Thickness (1–5px), Margin.

Spacer

Adds vertical space between blocks.

Height (8–120px).

Columns

Splits content into side-by-side columns (e.g. to show two products next to each other).

Number of Columns (2/3/4), Spacing (distance between columns).
You can drag other blocks into the columns.

Social media icons.

Platforms: Facebook, Instagram, X (Twitter), YouTube, TikTok, WhatsApp — you enable each one and enter its URL.
Icon Size, Alignment.

The legal/contact section at the very bottom of the email.

Show Address (toggle), Unsubscribe Link (toggle — automatically added when the campaign is sent).

HTML

A custom code block for advanced users.

HTML Code: You write your own HTML (sanitized for security).

Product and Order Summary

E-commerce blocks:

Product: Shows a product with image/price/description (filled dynamically in order/automation emails).
Order Summary: A table showing the subtotal, shipping, and total rows.

General Settings (applied to the whole email)

On the General Settings tab in the right panel:

Setting	What does it do?
Logo URL	The logo in the email header (selected from the gallery).
Logo Height	The size of the logo (20–120px).
Logo Alignment	Left / center / right.
Accent Color	The main color of the email.
Font	Options like Arial, Helvetica, Verdana, Georgia.
Company Name	The store/company name shown in the footer.
Company Address	The address shown in the footer.
Footer Text	Custom text to appear in the footer.

This information is automatically embedded in the email when the campaign is sent.

Variables (personalization)

By adding variables to texts, you can make the email specific to each recipient. A variable is replaced with the real information during sending.

Example: If you write Hello {{customer.firstName}}, in the text, the email going to Ayşe shows "Hello Ayşe,".

Commonly used variables

Group	Examples
Store	`{{store.name}}`, `{{store.url}}`, `{{store.address}}`, `{{store.phone}}`
Customer	`{{customer.firstName}}`, `{{customer.lastName}}`, `{{customer.email}}`
Order	`{{order.number}}`, `{{order.total}}`, `{{order.subtotal}}`, `{{order.statusUrl}}`
Shipping	`{{shipping.trackingNumber}}`, `{{shipping.trackingUrl}}`, `{{shipping.carrier}}`
Product	`{{product.name}}`, `{{product.price}}`, `{{product.url}}`
Cart	`{{cart.total}}`, `{{cart.checkoutUrl}}`

When adding a variable in text and heading settings, you can select it from a list; you don't need to memorize the code.

Tip — personalization boosts sales: A greeting like "Hello {{customer.firstName}}" raises the open rate of the email.

I wrote a variable but the name doesn't appear. Make sure you wrote the variable correctly (e.g. {{customer.firstName}}). It's normal to see the code instead of the variable in the editor; the real value is filled in during sending. Check with Preview and a test email.

When should I use the HTML block? Only if you know HTML and need a custom design you couldn't build with the ready-made blocks. If you're a beginner, the ready-made blocks are enough.

Can I remove the unsubscribe link? Not recommended — legally you must offer an unsubscribe option in emails; it's automatically added when the campaign is sent.