Where to find: The cards in the lower part of the product form Who it's for: Anyone who wants to set how the product appears in search engines, when it will be published, where it will be sent, and which marketplaces it will be sold on In short: The product's "behind the storefront" settings: how it appears on Google, when it goes live, whether it takes pre-orders, where it's shipped, which marketplaces it's listed on.

This document covers 5 cards: SEO, Publish Time, Pre-Order, Delivery Regions, Sales Channels.

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1. SEO Card

What it does: Sets how your product will appear in search engines like Google and on social media. "If you leave these fields blank, the product name and description are used automatically."

Meta Title

• What it does: The title of the product that will appear in Google search results.
• If you leave it blank: The product name is used.
• Rule: At most 255 characters. Ideal: 50–60 characters (so it appears fully in results). There's an "X characters left" counter next to it.

Meta Description

• What it does: The short introductory text below the title in search results.
• If you leave it blank: The product description is used.
• Rule: At most 500 characters. Ideal: 150–160 characters.

Indexable

• What it does: Should the product page appear in search results?
• Yes: Google adds the page to the index (normal case). No (Noindex): The page doesn't appear in search results.

Followable

• What it does: Should search engines follow the links on the page?
• Yes: Follows them (normal). No (Nofollow): Doesn't follow them.

Keywords

• What it does: Words related to the product. Separate with a comma: t-shirt, cotton, women.

Google Search Preview

Inside the card, there's a live preview of how your product will appear on Google: green address, blue title, gray description. It updates as you type. "This preview shows the approximate appearance; actual results may vary."

Additional SEO Settings (advanced — comes collapsed)

Clicking the "Additional SEO Settings" heading expands it:

• OG Title / OG Description: The title and description that will appear when the product link is shared on social media. If you leave them blank, the search engine title/description is used.
• Canonical URL: If the same product can be reached from multiple addresses, it lets you say "this is the main address". Usually left blank.

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2. Publish Time Card

What it does: Schedules when the product will appear in the store and when it will be taken down. "If you leave it blank, the product is published immediately."

Publish Date

• What it does: The date/time the product will automatically go live.
• If you leave it blank: The product is published immediately ("Publish now").
• Example use: To publish a new collection on Friday at 09:00, set the date accordingly; it stays hidden until that moment.

Unpublish Date

• What it does: The date/time the product will automatically be taken down (become Hidden).
• If you leave it blank: It stays published indefinitely.
• Example use: Let a limited-time campaign product be hidden automatically when the campaign ends.

You can clear both fields with the X.

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3. Pre-Order Card (only Simple Product)

What it does: Opens a product that hasn't yet entered stock for advance sale. "Customers go through the normal purchase process when ordering this product."

To enable pre-order, turn on the switch at the top of the card. When you turn it on, the fields below appear:

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4. Delivery Regions Card (in physical products)

What it does: Determines where the product can be sent. "You can deliver to all regions or only to the regions you select."

Two modes

How to do the custom setting?

1. Select Custom Setting.
2. Click the Edit Regions button; a window opens.
3. Countries are listed in the window. Turn shipping on or off with the switch next to each country.
4. Open a country's cities by clicking it; you can also turn them on or off at the city level.
5. Choose Save.

This product can't be sent to disabled regions. On the card, you'll see information like "X regions blocked".

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5. Sales Channels Card (in Simple and Variant products)

What it does: Lets you list the product on marketplaces (Trendyol, Hepsiburada, etc.) in addition to your own store.

How does it work?

• There's a switch for each channel (marketplace). Turning it on publishes the product on that channel, turning it off hides it.
• There's a status badge next to each channel (Published / Draft / Error, etc.).

Requirements for publishing

Before publishing on a marketplace, the following may be needed:

• Barcode: In a simple product the product, and in a variant product all variants, must have a barcode.
• Category mapping: Your category must be mapped to the marketplace's category.
• Brand mapping: Your brand must be defined on the marketplace.

If something is missing, a "Mapping Required" badge appears and you go to the mapping page via the Manage link.

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Related documents

• Barcode and stock fields → Pricing and Inventory
• Variant barcodes → Variants (Color, Size, etc.)
• Product status (Live/Hidden/Draft) → Product Form — Basic Information