Publishing a Product on the Marketplace (Sales Channels Card)
The single place where you put a product live on a marketplace, keep its price/stock in sync with that listing and follow its status. There is no…
Where to find: Product form → scroll down → the Sales Channels card Who it's for: Anyone who wants to sell their store's products on a marketplace such as Trendyol as well In short: The single place where you put a product live on a marketplace, keep its price/stock in sync with that listing and follow its status. There is no separate "marketplace panel"; everything happens on the product's own form.
What is it for?
Selling on a marketplace normally means doing everything twice: you enter a product in your store, then you open the same product again in the marketplace's own panel. After that you try to keep the stock of both sides aligned by hand.
The Sales Channels card removes that second job:
- You define the product in Treyza once.
- You flip a switch to say "this product should be sold on Trendyol too".
- The product is sent to the marketplace; from then on its stock and price are kept up to date automatically (every 15 minutes).
- When you sell from your store the marketplace stock goes down, and when you sell on the marketplace your store stock goes down. The risk of overselling (selling something you no longer have) is reduced.
This card handles publishing products on the marketplace. Orders coming from the marketplace are a separate topic, see Marketplace Orders.
Where do I find the card?
The card lives inside the product's edit form. Its position depends on the product type:
| Product type | Where the card is |
|---|---|
| Simple Product | Right below the Inventory card |
| Variant Product | Right below the Variant section (the combination table) |
| Bundle Product | The card does not appear at all. Bundle products cannot be published on a marketplace. |
The card title is Sales Channels, and the description right under it says:
"Publish this product to your connected marketplace channels and sync its stock."
I can't see the card
Check these in order:
| Situation | What you see on screen | What to do |
|---|---|---|
| You have not saved the product yet (new product) | The card appears but only contains: "Save the product first to configure sales channels." | Save the product, then open the form again. |
| There is no connected and enabled marketplace account | Only the Active in channels badges appear; no publish switch shows up. If your store has no active sales channel at all, the card is hidden completely. | Connect your marketplace account first: Connecting the Marketplace Account (Trendyol) |
| The product type is Bundle Product | There is no card. | If you want to sell the bundle on the marketplace, publish the products inside it one by one. |
After connecting, refresh the product form (close and reopen the page). The card loads once, while the page opens.
The "Active in channels" badge strip
At the very top of the card there is a strip of small labels. Its heading: Active in channels.
This strip shows all active sales channels of your store and this product's status in each of them at a glance.
| Channel type | What is it? | When does it count as "active" for this product? |
|---|---|---|
| Store (your online store) | Your own website | If the product's status is Active |
| POS (counter/shop sales) | Your physical point of sale | If the product is not switched off for this channel |
| B2B (wholesale) | Your dealer/wholesale channel | If the product is not switched off for this channel |
| Marketplace (Trendyol etc.) | Your connected marketplace account | If the product's listing on that marketplace is Active |
The colour of the badge means something:
- Coloured (blue) badge: the product is active in that channel.
- Pale (outlined) badge: the channel exists but the product is not active there (it may not have been sent yet, or it may be passive or rejected).
This strip is informational only; you cannot change anything by clicking it. Changes are made in the channel rows in the lower part of the card.
Publishing a simple product (step by step)
For a simple (non-variant) product there is one row per marketplace channel. The row shows the channel name and, on the right, a Publish switch.
1. Barcode first
A product without a barcode cannot be sent to the marketplace. With no barcode the switch is disabled (not clickable) and this warning appears below it:
"A product barcode is required to publish on this channel (set it in the Inventory card)."
Enter the barcode in the Barcode field of the Inventory card (see Pricing and Inventory) and save the product.
If you type the barcode and try to flip the switch before saving, you get this error: "This product has no barcode. Add a barcode to the product (or variant) before sending it to Trendyol." The reason is simple: the system reads the barcode from the saved product. Save first.
2. Turn the switch on
Click the Publish switch. A "Channel updated" notification appears on screen and the row expands: fields such as Map / Edit, Stock buffer and Price become visible.
At this step the product has not been sent to the marketplace yet. Only the record "this product will be sold in this channel" has been created. Its status is Pending.
3. Do the mapping
If the row shows a yellow warning badge saying Mapping missing, the product's marketplace category and brand have not been picked yet. Click Map / Edit and select them.
Mapping is explained in its own document: Mapping (Category, Brand and Attributes)
When you press Save in the mapping drawer, the product is sent to the marketplace automatically. So most of the time you never need step 4.
4. Send it
If the mapping is complete, a Send button appears in the row. Click it. When it finishes you see this notification:
"{count} pushed, {count} failed"
The status becomes Processing: the product reached the marketplace and is being reviewed there.
5. Wait for the result
When the marketplace approves the product the status becomes Active. This check runs by itself in the background every 10 minutes; if you don't want to wait you can press Refresh Status.
If there is a problem the status becomes Rejected or Error and a red explanation appears under the row. For what it means and how to fix it: Statuses and Errors
Publishing a variant product
In a variant product (e.g. Colour + Size) every variant is listed as a separate product on the marketplace. The card manages this for you in bulk.
What does the channel switch do?
When you turn on the single Publish switch in the channel row, the system creates a listing for every variant that has a barcode.
Variants without a barcode are silently skipped. If none of them has a barcode the switch stays disabled and you again see the warning "A product barcode is required to publish on this channel (set it in the Inventory card)." You enter variant barcodes in the combination table (see Variants (Color, Size, etc.)).
A concrete example: you have 3 colours × 2 sizes = 6 variants, and 4 of them have a barcode. When you turn the switch on, 4 listings are created and the 2 without a barcode are skipped. If you later give them barcodes and turn the switch off and on again, the missing ones are filled in.
What does turning the switch off do? Sync stops for all variant listings in that channel. The products stay on the marketplace, but stock/price updates are no longer sent.
Indicators in the channel row
| Indicator | What does it mean? |
|---|---|
| Mapping missing (yellow warning badge) | At least one variant has no category/brand mapping. |
| {count} errors (red badge) | That many variants are in Rejected or Error status. |
| {count}/{total} published (grey text) | How many variants are live. It appears only if the mapping is complete and there are no errors. |
Example: 4/6 published → the product has 6 variants, 4 of them are switched on for the marketplace. The remaining 2 most likely have no barcode.
The "Variant settings" table
Clicking Variant settings ({count}) under the channel row opens the variant list. Every row has:
| Field | What does it do? |
|---|---|
| Variant name | E.g. Red / M. If the name cannot be resolved, the barcode is shown. |
| Status badge | That variant's status on the marketplace (Pending, Processing, Active…). |
| Buffer box | Stock buffer for that variant only. |
| Auto box | A fixed price for that variant only. If empty it is calculated automatically. |
| Switch | Turns sync on/off for that variant only. |
If a variant has an error, the red explanation appears under that row.
If you don't want to sell one size on the marketplace (e.g. you keep XS for yourself), just switch that row off; the others are not affected.
Stock buffer
Stock buffer lets you show the marketplace fewer units than you really have.
The on-screen explanation is:
"Buffer stock: the marketplace is sent this many fewer units than your real stock. For example, if your stock is 10 and the buffer is 2, the marketplace shows 8. It prevents overselling (orders arriving after stock runs out)."
| Stock on hand | Buffer | Sent to the marketplace |
|---|---|---|
| 10 | 2 | 8 |
| 10 | 0 | 10 |
| 3 | 5 | 0 (it never goes negative) |
What if you leave it empty? The system calculates the buffer itself: it looks at the last 7 days of sales and applies a buffer equal to your average daily sales (rounded, at most 20 units). In other words it automatically becomes more cautious for fast-selling products.
Why is it needed? Stock information does not reach the marketplace instantly — at the latest every 15 minutes. In the meantime, if you sell the same product both on your own site and on the marketplace, the last unit can be sold twice. The buffer closes that gap.
Don't set the buffer higher than necessary: with 10 units in stock and a buffer of 8, only 2 units are visible on the marketplace and you lose sales.
Price and commission markup
Marketplaces take a commission on every sale. That is why you usually don't want your marketplace price to be the same as the one on your own site. Two fields on the card control this.
Commission markup (%) — for the whole channel
It sits at the right end of the channel row. Its on-screen explanation:
"The product price is increased by this percentage before being sent to the marketplace (to cover commission). A per-product "Price" override takes precedence."
This rate applies to all products in that channel; it is not a single product's setting. When you type into the box and click elsewhere, the "Setting saved" notification appears.
Price — for this product only
The box shows a pale Auto placeholder. That means "if you leave it empty, the price is calculated automatically".
| This field | Sale price sent to the marketplace |
|---|---|
| Empty (Auto) | Your product price + the commission markup. Example: price 100, markup 15% → 115 |
| Filled (e.g. 149.90) | The price you typed is sent exactly. The commission markup is not applied. |
The Price field always wins. If you set a product-specific price, changing the channel's commission markup afterwards does not affect that product's price.
If you have a struck-through (list) price, it is increased by the same rate as well. When you enter a custom price, the list price never drops below your own product list price.
The buttons: Send and Refresh Status
These two buttons are not always visible — they only appear when they would be useful.
| Button | When does it appear? | What does it do? | Result notification |
|---|---|---|---|
| Send | If there is at least one listing ready to be sent (publishing on, mapping done, and status Pending, Error or Rejected) | Sends the product/variants to the marketplace | "{count} pushed, {count} failed" |
| Refresh Status | If at least one listing is in Processing status | Asks the marketplace for its approve/reject decision | "{count} checked: {count} active, {count} rejected" |
Why is there no Send button? Likely reasons: the mapping has not been done (look for the Mapping missing badge), the product is already Active or Processing, or the Publish switch is off.
A product that is already Active is not re-sent with Send. If you changed its name, description or image, don't worry: content changes are pushed to the marketplace by themselves every 10 minutes.
Mapping and the "Inherited" note
The Map / Edit button opens the drawer where you pick the product's marketplace category, brand and attributes (colour, fabric, warranty period etc.). Details: Mapping (Category, Brand and Attributes)
Sometimes you see a grey line under a simple product like this:
"Inherited: Women's Shoes"
It means: no mapping was made specifically for this product; the product is using the mapping that comes from the named store category. When the product is sent, that category's marketplace category/brand is used.
If you don't like the inherited mapping, save a product-specific mapping with Map / Edit; your own record always takes precedence.
What runs automatically in the background
Once you have published a product you don't need to do anything by hand. The system does the following by itself:
| What | Frequency | Detail |
|---|---|---|
| Stock and price push | Every 15 minutes | Only changed items are sent. No request is made for a product whose stock and price stayed the same. |
| Status check (approve/reject) | Every 10 minutes | Asks for the result of listings in Processing status. |
| Content update (name, description, images, attributes) | Every 10 minutes | Only for Active listings, and only if the content really changed. |
| Pulling orders | Every 5 minutes | See Marketplace Orders |
Automatic sync only works for listings whose Publish switch is on. When you turn the switch off, the product stays on the marketplace but its stock and price are no longer updated — which can leave a wrong stock figure showing there.
The recommended order (the path with the fewest errors)
- Enter the barcode. In the Inventory card for a simple product, on every row of the combination table for a variant product.
- Add an image. At least one image is required, and it must be reachable over the internet.
- Enter the price and stock.
- Save the product.
- Turn the Publish switch on.
- Use Map / Edit to fill in the category + brand + required attributes and press Save — the product is sent automatically.
- Open the form again 10-15 minutes later and confirm the status is Active.
If you follow this order you have already eliminated the three most common errors: "no barcode", "no image" and "no mapping".
Frequently asked
I turned the switch on but the product does not appear on the marketplace. Turning the switch on does not send the product; it only creates the record. Do the mapping and press Send (or just save the mapping, it is sent automatically). After that the marketplace has to approve it.
If I turn the Publish switch off, is the product deleted from the marketplace? No. It stays there, only the stock/price sync stops. To remove the product completely you have to use the marketplace's own panel.
Can I sell my bundle product on the marketplace? Not through this card. The Sales Channels card does not appear at all on a bundle product.
Can I send to more than one marketplace at the same time? Yes. Every connected and enabled marketplace is listed as its own row on the card; each has its own switch, mapping, buffer and commission markup.
What if I change the price in the marketplace's own panel? At the next automatic sync the Treyza price is sent again and overwrites it. Manage the price from here.
Do I have to track stock in two places? No. The single source of truth is your stock in Treyza; the marketplace receives that figure minus the buffer.
I changed the product name, does it reach the marketplace? Yes, for Active listings the content update is sent automatically every 10 minutes.
The marketplace looks pale in the "Active in channels" badges, why? The product is not Active on that marketplace yet: it may not have been sent, may be under review, passive or rejected. Look at the status badge in the channel row.
Related pages
- Marketplace Selling — Overview — Overview of the marketplace section.
- Connecting the Marketplace Account (Trendyol) — Connecting your marketplace account.
- Mapping (Category, Brand and Attributes) — Category, brand and attribute mapping + AI help.
- Statuses and Errors — Statuses, error messages and their fixes.
- Marketplace Orders — Orders coming from the marketplace.
- Pricing and Inventory — Entering barcode, price and stock.
- Variants (Color, Size, etc.) — Creating variants and variant barcodes.
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