Store Pulse (Health Score)

Where to find: Left menu → Overview → the Store Pulse card next to the Top Products by Revenue card Who it's for: Store owners and managers who want a one-glance answer to "is my business doing well or not?" In short: It reduces your store's overall status to a single score between 0 and 100. The score comes from five separate areas (pillars), and each pillar explains why it got the score it did.

What does it do?

The dozens of cards on the dashboard each tell you something correct, but none of them answers "how am I doing overall today?". The Store Pulse card exists for that: it scores sales, customers, operations, marketing and the technical side separately, then weights them into a single health score.

The card sits next to the Top Products by Revenue card: side by side on wide screens, stacked on narrow ones.

The five pillars and their weights

The total score is the weighted average of these five pillars.

ℹImportant: "Revenue" always means actually collected amounts, with refunds deducted. An order that was placed but not paid does not count towards the pulse. This is the same definition used throughout the dashboard.

Reading the score

There is a ring on the left of the card with the score in the middle. Next to the score you get a colour, an icon and a written label — so colour-blind users can read the status too.

On the right of the card there are five mini bars, one per pillar, each with its score next to it. For pillars that could not be measured you see — instead of a number.

What does "not measured" mean?

The most important rule of this card is: no data never means zero points.

If a pillar does not have enough data to produce a trustworthy score, it is marked "not measured" and is excluded from the total entirely. The weights are redistributed across the remaining pillars. This way a brand-new store does not go red simply because it has no history yet.

The minimum data needed for measurement:

Under the card you see "N/100 of the weight could be measured". This tells you how much of the total weight the score is based on; 50/100 means the score could evaluate half of your store.

Coverage floor: 40/100

At least 40 of the weight must be measurable before a single overall score is published. Below that the card shows "Not measurable yet" instead of a number, with the note "Some pillars can be measured, but the coverage is not yet enough to publish a single overall score" — but the pillar breakdown is still shown, so you can click the card and read the reasons for the pillars that could be measured.

This rule is deliberate: stamping a store "Critical" based on a single signal (say, stock alone) would be misleading. The 40 floor guarantees that no single pillar can determine the overall score on its own — even the heaviest one, sales momentum, is only 30%.

What you see when you open the card

The detail dialog has a separate box for each pillar:

• The pillar's name, weight and score (or a "Not measured" badge).
• One sentence explaining what the pillar looks at.
• Reasons: one line per signal behind the pillar. Examples:
  • "Net revenue over the last 7 days fell 32% versus the previous period."
  • "9 orders have been waiting more than 48 hours (10 open orders)."
  • "5 of 80 sellable items are at or below the low-stock threshold (6.3%)."
  • "Not enough payment attempts in the last 30 days (at least 10 required)."
• Action links: buttons that take you straight to the relevant page (Orders, Support tickets, Low stock products, Email campaigns, Discount codes, Customers, Customer groups, Integrations).

Reasons are ordered by importance: critical first, then warnings, and finally the healthy and not-measured signals.

The "Attention" section in the daily summary email

If the Daily Sales Summary email is enabled (Store Settings → Notifications), a red "Attention" section is added to the top of the email whenever your total pulse score drops below 40. The section shows the score, the status label and the four most important reasons, with a button that takes you to the dashboard.

This section deliberately does not spam:

• If the score is above the threshold, the section is not printed at all.
• After an alert is sent, it is not repeated for 3 days.
• Even within those 3 days, if the score gets 10 points or more worse, the alert is sent again (things are deteriorating).
• If the score recovers above the threshold and then drops again, the waiting period resets and a new alert is sent.

ℹThe alert is added to the email only; the in-app notification text is unchanged.

How often is it updated?

Computing the pulse is heavy work, so the result is cached for 10 minutes. Whenever data changes in your store (orders, payments, stock and so on) the cache is invalidated automatically. The Refresh button at the top also refreshes the pulse.

The card is independent of the date range selector at the top right; it always evaluates the last 7 and last 30 days.

Step by step: getting started with the pulse

1. Open the Overview screen and look at the Store Pulse card.
2. Read the total score and its label (Excellent / Good / Needs attention / Critical).
3. Use the mini bars below the score to see which pillar is low.
4. Click the card and read the reasons for the low pillar.
5. Click the action link under the reason and fix it on the relevant page.
6. Check again after a few days to see whether the score has gone up.

FAQ

I'm a new store and the card says "Not measurable yet". Is something wrong? No. That is the correct behaviour. As your first orders, products and campaigns arrive, the pillars start being measured one by one.

A pillar shows "Not measured" — does it lower my score? No. An unmeasured pillar is completely excluded from the total; its weight is shared among the other pillars.

One pillar is measured but the card still says "Not measurable yet". The measurable weight is below 40. We do not grade your whole store off a single signal; you can still click the card to see the breakdown.

Do sales momentum and the Monthly Sales Goal card say the same thing? No. The Monthly Sales Goal measures progress against the target you set. Sales momentum measures, independently of any target, whether you are growing relative to your own past. They complement each other.

I changed the date range and the pulse did not change. That is the correct behaviour. The pulse always evaluates the last 7 and last 30 days.

What does the technical pillar look at? Failures in your own store's operation: failed payment attempts, failing marketplace syncs and campaign emails that could not be delivered. Platform-wide infrastructure errors are not part of this pillar.

I expected campaign ROI — why isn't it there? Ad spend is not recorded in the system, so a true return on investment cannot be computed. Instead the marketing pillar looks at two measurable things: how much of your revenue comes from marketing channels, and your email campaign engagement.

Can my staff see this card? The card is visible to users who can see the finance/report data on the dashboard (the same permission as the Overview screen). You manage permissions from Store Settings → Team Members.

Which plans include it? All plans. No package upgrade is needed for the health score.