Metrics and Charts on the Dashboard
A one-by-one explanation of the four summary cards, two trend charts, top-selling products table, traffic sources, conversion funnel, search terms and…
Where to find: Left menu → Overview Who it's for: Those who want to learn exactly what each card, chart and table on the panel says. In short: A one-by-one explanation of the four summary cards, two trend charts, top-selling products table, traffic sources, conversion funnel, search terms and additional metrics on the Dashboard.
What does it do?
This page explains each section on the Overview screen from top to bottom. All of this data changes based on the time range you select at the top right of the page (Today / 7 Days / 30 Days). If there is no data in a section, the text "No data" appears in that section.
1. Summary cards (the top four boxes)
At the top of the page there are four large figure cards. Below each card there is a small percentage showing the change compared to the previous period (green = increase, red = decrease, gray = no change).
| Card | What does it show? |
|---|---|
| Revenue | Total revenue in the selected period (₺) |
| Orders | Number of completed orders |
| Visitors | Number of unique (distinct) visitors |
| Conversion Rate | What percentage of visits turned into orders |
Tip: The Conversion Rate is the answer to "out of 100 visitors, how many placed an order?". If it is low, either the traffic is far from the target audience, or there is an obstacle at the purchase step (price, shipping, payment option, etc.).
2. Trend charts
Below the cards there are two line (area) charts side by side:
- Revenue Trend — The revenue in the selected period spread over time. Below the title it states that an Hourly breakdown is shown if "Today" is selected, and a Daily breakdown in other periods.
- Visitor Trend — The change over time in the number of visitors in the same period.
These charts help you answer the question "at which hour of the day or which day of the week do my sales/visits rise?".
3. Top Revenue-Generating Products
This table ranks your products that generated the most revenue in the selected period. Columns:
| Column | Meaning |
|---|---|
| Product | The product's name (with a rank number at the start) |
| Views | How many times the product was viewed |
| Add to Cart | How many times it was added to the cart |
| Sales | How many units were sold (orders) |
| Revenue | Total revenue earned from the product (₺) |
Tip: A product that is viewed a lot but sells little may need improvement on the price or description side. If "Views" is high and "Sales" is low, review this product.
4. Traffic Sources
Shows where your visitors came to your store from, with a donut (pie) chart and a colored list below it. Next to each source, the number of sessions coming from that source is shown. Source labels:
| Label | Meaning |
|---|---|
| Direct | Those coming by typing the address directly or from a bookmark |
| Search Engine | Those coming from searches such as Google, Bing |
| Social Media | Those coming from social networks such as Instagram, Facebook |
| Referral | Those coming from a link on another site |
| Ad | Those coming from paid ads |
| Those coming from email links |
5. Conversion Funnel
Shows the steps a visitor goes through up to the order, how many people remain at each step, and the transition percentage compared to the previous step. The steps from top to bottom:
- Sessions — Total number of visits coming to the store
- Product View — Those who looked at a product page
- Add to Cart — Those who added a product to the cart
- Checkout Started — Those who moved to the payment step
- Order — Those who completed the order
At the very bottom, the Overall Conversion percentage summarizes the end-to-end "visitor to customer" conversion rate.
Tip: Wherever there is a big drop in the funnel, that is where the problem is. For example, if the transition from "Add to Cart" to "Checkout Started" is very low, there may be an obstacle in the cart or shipping/payment step that loses the customer.
6. Search Terms
Lists which words your customers typed in the in-store search and how many times each was searched (the top 10 most searched). If a term was searched but no results were found, the label "{count} with no results" appears next to it.
Tip: Searches with a "with no results" label are a valuable clue: it means customers cannot find the product they are looking for. By adding those products or editing product names/tags, you can prevent losing sales.
7. Additional metrics at the bottom
At the very bottom of the page there are four more small cards:
| Card | Meaning |
|---|---|
| Page Views | Total number of page views |
| Product Views | Number of product page views |
| Add to Cart | Total number of add-to-cart actions |
| Avg. Order Value | Average order amount (₺) |
Frequently asked questions
Are "Visitors" and "Sessions" the same thing? Not exactly. The Visitors card counts distinct people; Sessions (the first step of the conversion funnel) expresses the number of visits. The same person can open multiple sessions at different times.
A section says "No data". Not enough activity has occurred for that section in the period you selected. Look again by selecting a wider period (for example 30 Days) or as sales/visits accumulate.