Metrics and Charts on the Dashboard

Every card on the panel is now clickable; clicking it opens a large detail dialog. This page explains, one by one: the date-range picker, the eight…

Where to find: Left menu → Overview Who it's for: Those who want to learn exactly what each card, chart and table says, and how to open and drill into it. In short: Every card on the panel is now clickable; clicking it opens a large detail dialog. This page explains, one by one: the date-range picker, the eight summary cards, the revenue/visitor charts, the product and variant tables (now with images), the conversion funnel, the traffic/search/customer/payment cards, and the advanced-analytics cards that appear only on higher plans.

What does it do?

This page explains each section on the Overview screen from top to bottom. All of this data changes based on the date range you select at the top right of the page. If there is no data in a section, the text "No data" appears there.

How the cards work (read this first)

Every card on the panel is now clickable. This is the most important change:

The small (compact) card shows a figure with a small trend chart (or a short list) beneath it.
When you click anywhere on the card, it grows and a detail dialog opens in the middle of the screen. This dialog has a larger chart and a breakdown table of all the related figures.
To close the dialog, click the **** at the top right or click outside it.

Tip: Each card has a small (i) info icon at its top right. Hovering over it shows a bubble briefly explaining what the card is about. Use it for a quick answer without opening the card.

Selecting the date range

In the top right corner of the page there is a button with a calendar icon. Clicking it opens a list of ready-made ranges and a calendar. All figures and charts are recalculated based on the range you select.

Ready-made ranges: Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days, This week, Last week, This month, Last month, Last 2 months, Last 3 months, Last 6 months, Last 12 months, This year, Last year.
Custom range: Pick a start and end day from the calendar and press Apply. To cancel, press Cancel.
Default: When the panel first opens, Last 30 days is selected.

Tip: The small green/red percentage below the cards shows the change compared to the previous period (green with an up arrow = increase, red with a down arrow = decrease, gray line = no change). This way you answer "am I doing better than last period?" at a glance.

Comparison (on higher plans): If your plan covers it, a Previous period / Last year toggle also appears next to the date picker. When selected, the comparison period is shown as a dashed line on top of the charts.

1. Top summary cards (two rows, eight cards)

At the very top of the page there are eight large figure cards in two rows.

First row

Card	What does it show?
Net Revenue	Actually collected revenue with refunds deducted (₺). The panel's main profitability indicator.
Orders	Number of orders with collected (paid) payment.
Visitors	Number of unique (distinct) visitors in the period.
Conversion Rate	What percentage of sessions turned into paid orders.

Second row

Card	What does it show?
Gross Revenue	Total revenue collected before refunds are deducted (₺).
Refunds	Refund amount in the period. The refund rate is shown below it.
Pending Revenue (COD)	Amount of cash-on-delivery orders not yet delivered. "Awaiting delivery" is shown below it.
Avg. Order Value	Average order amount (net revenue ÷ paid orders).

Each compact card has a small trend chart next to its change percentage or caption. When you open the card, the related figures for that metric are shown in a breakdown grid. For example, opening Net Revenue shows gross revenue, refund amount, refund rate, paid orders, average order and pending COD amount together.

Tip: Net Revenue is what actually reaches your pocket (refunds deducted). Gross Revenue is the total before refunds. If the gap between them is large, your refund rate is high; open the Refunds card to see why.

Tip: The Conversion Rate answers "out of 100 sessions, how many placed an order?". If it is low, either the incoming traffic is far from the target audience, or there is an obstacle at the purchase step (price, shipping, payment option).

2. Revenue Trend and Visitor Trend

Below the cards there are two charts side by side:

Revenue Trend — Shows net revenue, gross revenue and order count in one chart, in distinct colors (net revenue as a filled area, gross revenue as a solid line, order count as a dashed line). Open the card to see the same data broken down date by date in a table.
Visitor Trend — The change over time in the number of visitors in the period.

If you selected Today, the charts show an hourly breakdown; over longer periods, a daily one. These charts answer "at which hour of the day or which day do my sales/visits rise?".

3. Top Revenue Products

Lists your products ranked by revenue in the selected period. The compact card shows a summary chart; when you open it, the full table appears with product images:

Column	Meaning
#	Rank number.
Product	The product's image and name.
Views	How many times the product was viewed.
Add to Cart	How many times it was added to the cart.
Sales	How many units were sold (orders).
Conversion	What percentage of views turned into orders.
Revenue	Total revenue earned from the product (₺).

Tip: A product that is viewed a lot but sells little (high Views, low Sales and Conversion) may need improvement on price, image or description.

4. Traffic Sources

Shows where your visitors came from with a donut chart. Open the card to see each channel's session, order and revenue breakdown in a table. Source labels:

Label	Meaning
Direct	Those coming by typing the address directly or from a bookmark.
Search Engine	Those coming from searches such as Google, Bing.
Social Media	Those coming from social networks such as Instagram, Facebook.
Referral	Those coming from a link on another site.
Paid Ads	Those coming from paid ads.
Email	Those coming from email links.

5. Conversion Funnel

Shows the steps a visitor goes through up to the order, as colored bars. The large percentage on the card is the end-to-end overall conversion rate. Open the card to see how many sessions remain at each step and the transition percentage compared to the previous step. The steps from top to bottom:

Sessions — Total number of visits coming to the store.
Product Viewers — Sessions that looked at a product page.
Added to Cart — Sessions that added a product to the cart.
Reached Checkout — Sessions that moved to the payment step.
Placed Order — Sessions that completed the order.

Tip: Wherever there is a big drop in the funnel, that is where the problem is. For example, if the drop from "Added to Cart" to "Reached Checkout" is large, there may be an obstacle in the cart or shipping/payment step that loses the customer.

6. Search Terms and No-result Searches

Search Terms — The words customers typed most in the in-store search and how many times each was searched. If a term was searched but returned nothing, a "... no results" label appears next to it.
No-result Searches — Lists only the searches that found no results, separately, with red labels.

Tip: No-result searches are a valuable signal: it means customers cannot find the product they are looking for. By adding those products or editing product names/tags, you can prevent losing sales.

7. Customers and Payment Methods

At the bottom, three cards sit side by side:

Card	What does it show?
Customers	A donut breakdown of New, Returning and Guest orders. Opening the card also shows the repeat purchase rate and total customer count.
Payment Methods	Revenue breakdown of paid orders by payment method (Credit Card, Bank Transfer/EFT, Cash on Delivery, etc.).
No-result Searches	The no-result searches explained above.

8. Advanced Analytics cards (only on higher plans)

If your plan covers it, these extra analysis cards also appear on the panel. If your plan does not include these features, these cards do not appear on the panel at all (they do not even show as a locked box; they are simply hidden):

Card	What does it tell you?
Cohort Retention	Groups customers by their first-order month and shows, with a colored heat table, how many of them shop again in later months.
Lifetime Value (LTV)	Average/median lifetime revenue collected per customer, with a month-by-month breakdown.
RFM Segmentation	Splits customers into segments by their recency/frequency/monetary score (Champions, Loyal Customers, At Risk...). These segments are also written to your customer groups; use the link inside the card to jump to Customer Groups.
Funnel by Segment	Shows the conversion funnel separately by traffic source, so you can compare which channel converts better.

Tip: If you don't see these cards, your current plan probably doesn't include advanced analytics. You need to upgrade your plan for these features.

9. Top Selling Variants and Locations

Card	What does it show?
Top Selling Variants	The best-selling product variants by revenue (for example a specific color/size). Listed with the product image and variant labels/color swatches.
Locations	A city/country breakdown of sessions; each row has a session count and a length bar.

Warning: Top Selling Variants is computed daily, so it may be empty when you select the Today period. Select a wider period instead.

10. Behavioral cards at the bottom (four small cards)

At the very bottom of the page there are four cards. Each opens a detail dialog when clicked:

Card	What does it show?
Page Views	Total page views; the average per session is shown below.
Product Views	Views of product pages; the add-to-cart rate is shown below.
Add to Cart	Total add-to-cart actions; opening it shows the most added-to-cart products list (with images).
Remove from Cart	Number of items removed from carts; opening it shows the most removed-from-cart products list (with images).

Frequently asked questions

How do I open/close a card's detail? Click the card; a detail dialog opens in the middle. To close, click the **** at the top right or click outside the dialog.

Are "Visitors" and "Sessions" the same thing? Not exactly. The Visitors card counts distinct people; Sessions (the first funnel step) is the number of visits. The same person can open multiple sessions at different times.

I can't see some cards (Cohort, LTV, RFM...) at all, why? These advanced-analytics cards appear only if your plan covers them. If it doesn't, they are not shown on the panel at all. The comparison (Previous period / Last year) toggle is also for higher plans only.

A section says "No data". Not enough activity has occurred for that section in the period you selected. Select a wider period (for example Last 30 days) or look again as sales/visits accumulate.

Metrics and Charts on the Dashboard

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